Banner ads crave the click of a mouse. Catch a mouse click, catch the human who clicks the mouse and lead them all the way home to your website. The online human of today is smarter than ever, so you have to build a better mousetrap. If you want your banner ad to win the war for attention, follow this simple strategy.
Plan of Action
Step 1. Use Bait
Humans are tired of the same old games of cat and mouse. The mouse has caught on. Try luring the humans to your homepage with banner ads that pique their curiosity or grab their attention. Be innovative, not just flashy and animated. Catch the eyes and mind. Work with your web designer to create effective, inventive banner ads that will intrigue the human with a hand on the mouse. Remember, curiosity killed the cat giving the mouse the freedom to roam your homepage.
Step 2. See the Whites of Their Eyes
Open their eyes. Make them see your business as the power it is. Gain their respect as well as their attention, so they stick around long enough for you to win them over. Your website was designed to reflect the quality of your business. Make sure your banner ads are as professional as your website, so you 're always sending out the right signals. Your web designer can help you develop a smart, powerful banner ad to compliment your site that gets all eyes on you.
Step 3. Get Them Where They Go
Target those sites likely to be visited by people who would really appreciate and use your site, then place your banner ads there. Lay your traps where they will catch the right kind of mouse. Eye catching banner ads catch eyes. Place your banners on the most relevant sites and you will encounter the eyes you want. Catching eyes and clicks will have more impact if the clicks are converted to sales, so set your sites on spots where the people you want to know visit.
Step 4. Give Them What They Want
You know what people who use your site want, so design your banner ad to answer those wants. Make your banner ad a tasty first bite off your website, so people arrive at your homepage hungry for more. Remember good chefs know, a first bite should be simple and strong with a distinct flavor all your own. With help of you web designer, find the one element from your site that would make a great hook and create around it. Make your banner ad a unique morsel no mouse could resist.
Step 5. Be Patient
Mice will eat almost anything, and learn quickly what doesn’t taste good. A banner ad is a mouse trap that, if designed well, will catch a large number of mouse clicks. But any banner ad, no matter how well it is designed, will catch more eyes than it does clicks. So, recognize banner ads for what they truly are-- brand building. More people will see your banner ad, than click on it, so develop one that simply and effectively reinforces your brand name. Wait to win the war and worry less about the battle. If you want to make the best use of your ad space, brand their eyes with your banner ad.
Banner ads are still around because banner ads work. A mouse gets curious, goes exploring for something to catch its eye, then--click-- you’ve got them right there in the home you built for them. Build your banner ads as an extension of your site, and you will build your brand as well as your business. Catch their eye, catch their curiosity, catch their click, catch their company. Raise your banner ad and make them see.
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